Abercrombie & Fitch is only intended for “the slim & the beautiful” says it’s CEO. Yes, Abercrombie & Fitch the store that in the summer time has their female employees stand on the sidewalks in 2 piece bathing suits while inside the store has dim lights with coma inducing strobe lights happening.
Last week an interview that CEO Mike Jeffries did back in 2006 to Salon Magazine resurfaced and quite possibly has him and the brand on the month’s most hated list. He somewhat brags that his brand will not make XL or XXL for women and the only reason they make it for men is to cater to the taller/athletic man. He also stated that the brand hires good looking, thin employees to attract customers of the same caliber…and for the other people who don’t fit into the “all American thin, super attractive” idea they can shop elsewhere.
Even when I could fit into A&Fs clothing I’ve always been turned off by the whole atmosphere of the store as they do give off an elitist vibe. Now that they’ve made it known that I wasn’t welcomed there it makes perfect sense.
Since last week there’s been a lot of backlash from celebrities to other brands worldwide, but the best response by far is from Greg Karber who has decided to give Abercrombie & Fitch clothing to homeless people all over California’s skid row. I hope Mike Jeffries sees this and dies from the inside out.
Kudos to you Greg Karber…job well done!
Check out his video here: Greg Karber vs. Abercrombie & Fitch